"I've tried so many lipsticks over the years, but this one is different. It feels incredibly smooth, keeps my lips moisturized, and gives me such a beautiful natural pink. I love how the color adjusts to me!"
Novavita TrueShade™ - pH Adaptive Lipstick
Novavita TrueShade™ - pH Adaptive Lipstick
Regular price
$39.95
Sale price
$39.95
Regular price
$79.90
Unit price
per
⭐⭐⭐⭐⭐(+2770 reviews)
The groundbreaking lipstick that reacts to your body’s natural pH, creating your unique, perfect shade in seconds — no more dryness, cracks, or mismatched colors.
✔ Adapts to your natural pH
✔ Moisturizing & Nourishing
✔ Clean, vegan, cruelty-free formula
✔ All-day wear (8+ hours)
✔ Flatters every skin tone
✔ One tube replaces 10+ lipsticks
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Novavita TrueShade™ - pH Adaptive Lipstick
Regular price
$39.95
Sale price
$39.95
Regular price
$79.90
Unit price
per
Get it between - and -.
"Most lipsticks leave my lips feeling dry after a few hours. I love how nourishing this one feels. It gives me a pretty, flattering shade without that sticky or heavy feeling. Such a lovely addition to my makeup routine!"
"At my age, I don't want heavy lipstick settling into the lines around my lips. This feels so lightweight and comfortable. The color looks fresh and natural, and I can wear it with practically anything."
"I was skeptical about a lipstick that changes color, but watching it develop into a soft pink is so much fun! It brightens up my whole face without looking overdone. Perfect for days when I want a little color."
Real User Results
Our rule is that we only use extremely high quality ingredients.
After using our lipstick, these were the results:
93%
Saw a reduction in the appearance of fine lines.
100%
Saw a noticeable increase in moisturization.
73%
Noticed firmer, smoother lips.
How We Compare
Feature
Novavita
Traditional Lipstick
Personalised Colour Match
✅ Adapts to YOUR pH
❌ One-size-fits-all
Hydrating Formula
✅ Shea butter & oils
❌ Often drying
Natural Finish
✅ "My lips but better"
❌ Can look cakey
Works for All Skin Tones
✅ pH creates YOUR shade
❌ Hit or miss
Clean Ingredients
✅ Vegan & cruelty-free
❌ Contains parabens
Long-Wearing
✅ 8+ hours
❌ Frequent touch-ups
What is inside TrueShade
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pH-reactive pigment
A sheer pigment that reacts with the natural pH of your lips and settles into a rosy tint that is yours alone.
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Shea butter
A rich plant butter that keeps lips soft and comfortable, so the colour never feels dry or tight.
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Aloe vera leaf extract
Known for its soothing, hydrating feel. Helps lips stay calm and cared for through the day.
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Gold flakes
Fine gold flakes in a clear balm base for a subtle, light-catching glow on the lips.
Results Or Refund: If You Don’t See Results, We’ll Refund You. Seriously.
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Step 1 - Document your journey.
Take a photo every, starting before you use our balm for the first time. You’ll be pleasantly surprised at the differences you notice.
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Step 2 - Use Novavita daily.
Apply the balm to your lips every morning after your shower or washing your face. It’ll take less than 30 seconds.
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Step 3 - Stick to it for 30 days.
Use at least Novavita Lipstick over 30 days. This is the timeframe in which our clinical tests showed noticeable improvements for 97% of users.
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Novavita Satisfaction Guarantee
We are so confident that Novavita will become your new holy grail lipstick that we are backing it with our ironclad 30-day money-back guarantee.
Try it for two full months. Wear it everywhere. Show it off to friends. If you do not absolutely love your custom colour and how your lips feel, simply contact us for a full refund. No questions asked and no need to return the product. We take all the risk so you can discover your perfect shade worry-free. That's how sure we are that you'll join the 97% of women who never go back to regular lipstick!
Emma L.
"Finally Found My Shade!"
I have spent hundreds on lipsticks trying to find my perfect pink. This one tube replaced my entire collection. It turns into this gorgeous rosy shade that looks like I was born with it.
Karen P.
“I didn’t believe the hype until I tried it.”
The moment it touched my lips, it adjusted to the most flattering pink I’ve ever seen on me. I’ve never gotten so many compliments — it’s literally my natural lip color but better.
Maria H..
“This lipstick actually feels like skincare.”
It’s buttery, hydrating, and gives the most beautiful flush of pink. Even when it fades, my lips still look healthy and alive. Obsessed.
Callie S.
“It’s like it was made for me.”
I’ve tried every pink under the sun — warm, cool, nude, bright — nothing ever looked right. This one magically adapts to my tone and looks effortlessly perfect.
Ella F.
“The compliments haven’t stopped.”
Friends keep asking what shade I’m wearing, and no one believes me when I say it’s color-adjusting. It gives that fresh, just-bitten look I’ve been chasing for years.
Ashley D.
“My lips but a million times better.”
It enhances my natural color in the prettiest way. It’s not too bold, not too pale — just perfectly me. I wear it every single day now.
Virgina I.
“The holy grail of pinks.”
It transforms to the most flattering shade every single time. I even bought one for my mom and sister — it looks amazing on all of us.
Isabella N.
“It’s my lip color, but elevated.”
It doesn’t look like makeup — it looks like my lips on their best day. Soft, rosy, and glowing. I’ve never had a lipstick feel this natural and this beautiful at the same time.
Irina C.
“The look I’ve been searching for my whole life.”
It adjusts so beautifully to my tone that it looks completely natural — like it was made just for me. I’ve finally found my color.