HOT PRODUCT | LOW STOCK
The groundbreaking lipstick that reacts to your body’s natural pH, creating your unique, perfect shade in seconds — no more dryness, cracks, or mismatched colors.
Adapts to your natural pH
Moisturizing & Nourishing
Clean, vegan, cruelty-free formula
All-day wear (8+ hours)
Flatters every skin tone
One tube replaces 10+ lipsticks
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OMG ladies, I was SO skeptical about this 'custom colour' thing but I'm literally shook! 😱 Put it on this morning and my husband actually said 'wow, that colour is perfect on you' - and he NEVER notices makeup! It's like this rosy-pink that I could never find in stores.
I didn’t believe the hype but… I’m obsessed 😍 I put it on just to “test” it before work and three people asked me what shade I was wearing before lunch. The color looks so natural but still pops — like my lips but better. It even stayed on through my coffee and lunch! I’ve already added another one to my cart because I refuse to ever run out 😂
I didn’t believe the hype but… I’m obsessed 😍 I put it on just to “test” it before work and three people asked me what shade I was wearing before lunch. The color looks so natural but still pops — like my lips but better. It even stayed on through my coffee and lunch! I’ve already added another one to my cart because I refuse to ever run out 😂
Dozens of barely-used tubes that looked perfect in store.
Touch-ups after every coffee, meal, and meeting.
Another 'perfect shade' that turned out wrong. Again.
That tight, crusty feeling that gets worse all day.
If this sounds like you, you're not alone...
pH-reactive formula creates your signature shade in 30 seconds.
Vegan, cruelty-free, no parabens or harsh chemicals.
Your lips but better – never cakey or mask-like.
“It feels like my lips, but softer — and the color stays all day.”
No more wrong shades – works with your undertones.
Stays put through coffee, lunch and kisses.
Shea butter & oils keep lips soft, never dry or flaky.
APPLY → TRANSFORM → GLOW
Swipe the crystal-clear formula across your lips like any lipstick.
Watch as it reacts with your pH to bloom into your custom colour.
Enjoy your perfect "my lips but better" shade all day long.
“The science behind this pH-adaptive technology is sound. It is safe, effective, and creates a custom tint that complements every skin tone.”
“I recommend this product to patients with sensitive lips. The clean, vegan formula with shea butter and jojoba oil provides lasting hydration without irritation or allergic reactions.”
“This pH-reactive formula works with your body's natural chemistry to create a flattering shade while actually nourishing the lips.”
We are so confident that Novavita will become your new holy grail lipstick that we are backing it with our ironclad 60-day money-back guarantee.
Try it for two full months. Wear it everywhere. Show it off to friends. If you do not absolutely love your custom colour and how your lips feel, simply contact us for a full refund. No questions asked and no need to return the product. We take all the risk so you can discover your perfect shade worry-free. That's how sure we are that you'll join the 97% of women who never go back to regular lipstick!
I have spent hundreds on lipsticks trying to find my perfect pink. This one tube replaced my entire collection. It turns into this gorgeous rosy shade that looks like I was born with it.
The moment it touched my lips, it adjusted to the most flattering pink I’ve ever seen on me. I’ve never gotten so many compliments — it’s literally my natural lip color but better.
It’s buttery, hydrating, and gives the most beautiful flush of pink. Even when it fades, my lips still look healthy and alive. Obsessed.
I’ve tried every pink under the sun — warm, cool, nude, bright — nothing ever looked right. This one magically adapts to my tone and looks effortlessly perfect.
Friends keep asking what shade I’m wearing, and no one believes me when I say it’s color-adjusting. It gives that fresh, just-bitten look I’ve been chasing for years.
It enhances my natural color in the prettiest way. It’s not too bold, not too pale — just perfectly me. I wear it every single day now.
It transforms to the most flattering shade every single time. I even bought one for my mom and sister — it looks amazing on all of us.
It doesn’t look like makeup — it looks like my lips on their best day. Soft, rosy, and glowing. I’ve never had a lipstick feel this natural and this beautiful at the same time.
It adjusts so beautifully to my tone that it looks completely natural — like it was made just for me. I’ve finally found my color.
